Have you ever wished to play sports professionally? Have you dreamed of one day becoming an agent for a celebrity entertainer? If you answered yes to either question, then believe it or not, you’ve been fantasizing about entering the exciting world of sports and entertainment marketing. Although this particular form of marketing bears some resemblance to traditional marketing, there are many differences as well – including a lot more glitz and glamour! In this course, you’ll have the opportunity to explore basic marketing principles and delve deeper into the multi-billion dollar sports and entertainment marketing industry. You’ll learn about how professional athletes, sports teams, and well known entertainers are marketed as commodities and how some of them become billionaires as a result. If you’ve ever wondered about how things work behind the scenes of a major sporting event such as the Super Bowl or even entertained the idea of playing a role in such an event, then this course will introduce you to the fundamentals of such a career. Prerequisites: None
Course Objectives: Upon completion of this course, students will be able to:
• Describe major marketing principles including the exchange process, real and perceived value, target markets and utility
• Evaluate the trends, changing demographics, role of technology, and the unique challenges faced by sports and entertainment marketers
• Create marketing strategies utilizing marketing principles, social media, and technology
• Analyze product marketing promotions by studying advertising, visual merchandising, and personal selling
• Compare and contrast endorsements and sponsorships and evaluate the challenges unique to each including celebrities, costs, and relationships.
• Demonstrate knowledge of the buying process by preparing a buying plan, completing purchase orders and invoices, and categorizing business risks.
• Analyze the complex relationships and functions of an effective team
• Examine the role celebrities and sports entertainers play in politics, culture, and influence young people.
Course Outline:
Unit 1: Basic Principles of Marketing
Unit 2: Introduction to Sports and Entertainment Marketing
Unit 3: Principles of Effective Sports and Entertainment Marketing in the 21st Century
Unit 4: Diversity and Demographics
Unit 5: Event Marketing
Unit 6: Product Marketing
Unit 7: Sponsorships and Endorsements
Unit 8: Finances
Unit 9: Careers in Sports and Entertainment Marketing
Unit 10: Societal and Cultural Influences
Resources Included: All resources are included within the course lessons.
Additional Costs: None
Scoring System: Michigan Virtual does not assign letter grades, grant credit for courses, nor issue transcripts or diplomas. A final score reported as a percentage of total points earned will be sent to students upon completion of a course. Your school mentor is also able to access this score within the Student Learning Portal. Schools may use this score for conversion to their own letter grading system.
Time Commitment: Semester sessions are 18-weeks long: Students must be able to spend 1 or more hours per day in the course to be successful. Summer sessions are 10 weeks long: Students must be able to spend a minimum of 2 or more hours per day, or about 90 hours during the summer, for the student to be successful in any course. Trimester sessions are 12-weeks long: Students must be able to spend 1.5 or more hours per day in the course to be successful.
Technology Requirements: Please review the Michigan Virtual Technology Requirements: https://michiganvirtual.org/about/support/knowledge-base/technical-requirements/
Students must also have access to YouTube.
Instructor Support System: For technical issues within your course, contact the Customer Care Center by email at [email protected] or by phone at (888) 889-2840.
Instructor Contact Expectations: Students can use email or the private message system within the Student Learning Portal to access highly qualified teachers when they need instructor assistance. Students will also receive feedback on their work inside the learning management system. The Instructor Info area of their course may describe additional communication options.
Academic Support Available: In addition to access to a highly qualified, Michigan certified teacher, students have access to academic videos and outside resources verified by Michigan Virtual. For technical issues within the course, students can contact the Michigan Virtual Customer Care by email at [email protected] or by phone at (888) 889-2840.
Required Assessment: Online assessments consist of formative and summative assessments represented by computer-graded multiple choice, instructor-graded writing assignments including hands-on projects, model building and other forms of authentic assessments.
Technical Skills Needed: Basic technology skills necessary to locate and share information and files as well as interact with others in a Learning Management System (LMS), include the ability to:
- Download, edit, save, convert, and upload files
- Download and install software
- Use a messaging service similar to email
- Communicate with others in online discussion or message boards, following basic rules of netiquette
- Open attachments shared in messages
- Create, save, and submit files in commonly used word processing program formats and as a PDF
- Edit file share settings in cloud-based applications, such as Google Docs, Sheets, or Slides
- Save a file as a .pdf
- Copy and paste and format text using your mouse, keyboard, or an html editor’s toolbar menu
- Insert images or links into a file or html editor
- Search for information within a document using Ctrl+F or Command+F keyboard shortcuts
- Work in multiple browser windows and tabs simultaneously
- Activate a microphone or webcam on your device, and record and upload or link audio and/or video files
- Use presentation and graphics programs
- Follow an online pacing guide or calendar of due dates
- Use spell-check, citation editors, and tools commonly provided in word processing tool menus
- Create and maintain usernames and passwords
Additional Information: This course is designed as an exploratory learning opportunity and may not meet a school’s requirements for credit or grade. Please check with school administration prior to enrollment if a student intends to take the course for credit or grade to insure that the school will award such upon successful completion.